How to entertain your customers with your content?
Every brand when operating wants to reach and make customers know more about themselves. Therefore, producing entertaining content for customers and getting high engagement - is a must for brands.
To achieve a high level of engagement we believe your content should have the following elements:
Emotions - the key property that affects our decisions. Customers' emotions can be well-understood and taken advantage of through brand stories that make customers delighted, surprised, touched and so on. Not only does entertaining customers mean making them a good laugh but it also stimulates and harmonizes with their emotions. Therefore, we should pay more attention to customers' feelings and create various sympathetic content between brands and consumers.
Brand identity - Brand identity is regarded as something visible of the products and helps distinguish the brand in people’s minds. It is no doubt that most of the consumers are now choosing a product based on the concept given in their mind, "This is who I am. This is my upbringing, this is my personality". Thus, understanding customers’ needs and their buying behavior can contribute to the process of making efficient connections with customers.
Viral marketing - Unlike in the past, people now are connected to each other on many social media platforms, making it easier for sharing as well as communication. This is one of the greatest gifts of the internet. For this reason, taste in those contents that draws their attention varies and develops. By updating social events on the Internet, we can create better content such as an image, a story that people can relate to or simply is connected to some recent events. In terms of this approach, Durex is considered one of the most entertaining brands with its trendy posts.
The rising formats - Just as a person’s appearance, the way in which our content is organized is also the face of the brand. Among all, infographics and videos are popular formats you need to focus on. Visual content is a seamless way to communicate brand identity and inject personality or humor without coming across as unprofessional. 54% of customers want to see more video content from a brand or business they support. And 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media.
Nowadays, consumers are aware that they have purchasing power and the right to choose to get information from and ultimately patronize brands that make interactions enjoyable. So the more engaging your content is, the higher the opportunity is to impress your customers. Creating original content is also one of the main factors to make an effective post. Moreover, remember to focus on putting strong headlines due to the fact that 80% of people will read your headlines but only 20% of them read to the end. In addition, actionable content makes it easier to reach more readers.
Writing great content is never a piece of cake, but it becomes much easier when you write something that you’re passionate about. Make a research about customer’s tastes from which you can convey the brand’s mission in your content more fluently and thoroughly; and also make sure to maintain a common voice between the brand and the consumer. Thus, you can build customers' sympathy for the brand.